Survivors 2024 will have the first virtual presenter, the influencer created with AI called Alba Renai

Alba Renai is not just any presenter. Born from the creative mind of ‘Be A Lion’, a pioneering company in digital marketing, Alba has become the first virtual influencer to present a television space in Spain. Its debut, which will take place this March 14, marks a before and after in the world of entertainment, fusing traditional television with new forms of digital communication.

Behind his radiant smile and youthful style hides an artificial intelligence capable of analyzing and processing information at a dizzying pace. Alba Renai will not only host the program ‘Supersecretos’, but also will interact with followers on social networkssharing the highlights of ‘Survivors’ and generating conversation among fans.

A revolution in the world of influencers:

Alba Renai is not the only virtual influencer who has burst onto the digital landscape. Examples such as Emily Valentina or Aitana López have already conquered social networks, accumulating thousands of followers attracted by their content and, in some cases, their beauty. However, this phenomenon is not without controversy.

The existence of these virtual figures sparks an ethical debate about the representation of womenespecially when fake images are used. The case of Aitana López, who generates profits from the sale of false erotic content, highlights the need for a reflection on the objectification of women in the digital world.

Substitution or complement?: An uncertain future

Alba Renai’s arrival on television raises questions about the role of traditional female presenters. Are these virtual profiles replacing real people with talent and experience?

For the last 20 years, Enfemenino’s priority has been to amplify women’s voices. Through our content, videos and events, we want to encourage our communities to express themselves and live fully and freely. Every day, the Enfemenino editorial team speaks to millions of women, supporting them at all stages of their lives.