If you are a fan of Apple or technology in general, you surely know the story of Steve Jobs. He was responsible for bringing the personal computer to homes, forever changed the way we listen to music with the iPod, and transformed the future of mobile phones with the iPhone. Even with the iPad, it offered a new way of thinking about productivity.
Jobs was always ahead of his time. Their vision was clear: create innovative and accessible products. His ability to see beyond the obvious made him an influential and admired figure. In each step, he sought not only to satisfy a current need, but also to anticipate future ones. user demands.
One of his most important decisions came on October 16, 2003, when he announced something that no one expected: the launch of iTunes for Windows computers. Until then, iTunes and the iPod were exclusive to the Mac, which limited their reach. The idea of opening this ecosystem seemed risky, since it could dilute the exclusivity that distinguished Apple.
The story behind this decision is really interesting, since Steve Jobs understood that for the iTunes Music Store to achieve the success he envisioned, it needed to reach a broader audience. Although initially reluctant, he eventually recognized the commercial importance of expanding to the Windows platform.
iTunes on Windows: a calculated risk with great success
Jobs knew that allowing Apple’s ecosystem to coexist with Windows could hurt Mac sales, but he was also aware of the enormous commercial potential. The expansion of iTunes not only boosted sales of the platform, but also those of the iPod, creating an unbeatable duo.
This move helped the company establish itself as a leader in the digital music market.offering a legal alternative to piracy. In his presentation, Steve did not miss the opportunity to make clear how proud he was of this decision.
With his characteristic sense of humor, he declared that iTunes was “the best Windows application ever written”. And he was right. The program offered a superior user experience, seamlessly integrating music purchasing, organization, and playback.
This success showed that Jobs always had a long-term vision. Although launching an app on its competitor’s system seemed like a risky move, it turned out to be essential for the service’s growth. This way, Apple and its CEO transformed the way we consume music forever.
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Tags: Steve Jobs
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