Steam will ban games from displaying ratings and awards on covers

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Due to the great competition that exists in today’s market, developers use all the tools at their disposal to promote their projects and make them stand out from the rest. Obviously, when a game wins many awards or receives extremely positive reviews, it is very attractive to customers, so the studios highlight these achievements on the covers.

However, Valve noted that, on many occasions, companies cram the images of their games on Steam with stickers and text to indicate accolades, positive reviews, and other additional information. This can confuse the platform’s clientele, according to Gabe Newell’s company. That is why he took action on the matter to eradicate this problem.

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Steam changes the rules of the match: it will no longer allow additional texts or images in the banners

Through a official Steam blog post, Valve explained the current rules regarding graphic resource capsules, that is, the “banner” that shows the logo and official art of the video game in question. He also explained the new rules that developer studios will have to abide by as of September 1.

The company confirmed that all the images must be clearer, since they can only show the name of the game, an associated image and an official subtitle if they have one.

This means that developers will no longer be able to highlight any type of review; award symbols, names or logos; Special discounts; promotions that allude to another title of the franchise or the company; or any other text.

Valve recalled that, on its platform, there is already a systematic section that allows creatives to display the prizes of their games and for players to find them easily. He also urged to highlight the scores, awards and discounts in the description.

Finally, Gabe Newell’s company stated that studios will be able to use the banner to display new content such as characters, battle pass, seasonal events, etc. However, the image in question can only be used for 1 month and all the text that appears must be translated into at least all the languages ​​supported by the game.

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Developers who disregard these guidelines once they go into effect on September 1 will face consequences. Valve assured that titles that do not comply with the rules will have limited visibility on Steam and will no longer appear in the official sales of the platform.

But tell us, what do you think of this initiative? Does it seem correct to you? Do you think that is an exaggeration? Let us read you in the comment box.

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