Spotify launches its TikTok-like interface

With Smart Shuffle, the platform presents a different way to add new music and complement an existing playlist at the touch of a button.

Building on the success of podcast previews, creators will also be able to choose to have Spotify automatically generate previews of their music so users are aware of the content before playing or saving it.

The new discovery feed in the “Search” section will allow users to access video clips and new visuals in order to find new music and podcasts.

Through these visual elements, users will also be able to quickly explore songs that include some popular playlists such as Descubrimiento Semanal, Radar de Novedades, Novedades Viernes Latinoamérica and Viva Latino.

As with music, Spotify will now offer a podcast autoplay feature: when a podcast ends, another episode that matches the user’s tastes and is relevant will automatically start playing.

“Spotify recommendations drive nearly half of all streams for all users. And when listeners choose to follow a creator, they listen to their music, on average, five times more,” said Gustav Söderström, Co-President and Chief Product and Technology Officer from Spotify.

In terms of income, the company also showed the earnings that artists have achieved through its platform. According to Spotify, the number of artists making more than $1 million, as well as those making more than $10,000, has doubled in the last five years. And he estimates that the 50,000th highest earning artist on Spotify generated more than $50,000 across all registered revenue streams.

Information about how the industry has moved on the platform is collecting on a site called Loud and Clear, where the company wants to bring more transparency to artists.

The report also details how Spotify returns to the industry the majority of every dollar it earns through its users’ music streams – almost 70% – and the historical payments made by the platform, which are almost 40,000 million. of dollars.

New tools on Spotify

The platform has also revealed new features and product expansions that allow more artists to express themselves in new ways and build buzz among their fans:

Spotify Clips allows artists to add 30-second videos to their profiles and albums, so fans can delve into their stories as they listen.

countdown pages, that offer a dedicated space on an artist’s profile and Spotify home page for fans to pre-save albums, view exclusive videos, pre-order merchandise, view track listings, and also countdown until launch.

In addition to the new features, Alex Cooper, Emma Chamberlain, Mark Fishbach, Hasan Minaj, Bill Simmons and other podcasters came together to share details about new series, as well as showcase the new vision for Spotify for Podcasters, now bringing together in a single space the tools you will need to have successful podcasts.

“Today there are more than ten million creators on Spotify with more than 500 million fans in 184 countries and markets. Think of the enormous potential this represents for creators,” Daniel Ek concluded in his keynote speech.