Spotify includes a new AI function to generate playlist with text

With this function you can also reference animals, places, artists or decades to generate list proposals, although it has some limitations, such as the fact that it does not produce content related to brands or current events.

In technical terms, this tool is a ChatGPT on Spotify that uses Large Language Models (LLM) in combination with users' history and preferences in order to give the best result.

For now, this new feature is only available in two markets: Australia and the United Kingdom and only for premium subscribers. However, it has been released for both iOS and Android users and is expected to reach more people in the coming months.

This new feature is a complement to the tools that Spotify introduced at the end of last year, called DJ Studio, with which people can generate playlists based on their playback history.

For a few months now, the platform has highlighted its interest in launching its AI tools. The company's CEO, Daniel Ek, has announced to investors about possible features around this topic, such as using AI to optimize ads or even clone podcast voices.

However, there are currently doubts about its implementation; since the platform has increased its prices as part of a series of measures to compensate for the integration of content.

A few days ago, Spotify announced that it will raise the price again this year in some international markets, such as the United Kingdom, Australia and Pakistan, among others, under the argument of covering its audiobook strategy.