Sony’s flagship product at CES 2023 is not a television, but an electric car named Afeela

It seems that sony He wanted to surprise us at this CES 2023 and has put aside the products, such as televisions, to which he has accustomed us years ago so that his new electric car can see the light.

And it is that, Sony and Honda have formed a joint venture to create this electric novelty, which has been officially presented at CES 2023. Called Afeelathe electric vehicle uses technology from Sony, Honda, Qualcomm and even Epic Games to offer consumers another choice when it comes to greener alternatives to current vehicles.

Many details about the new brand are still unknown, but Sony Honda Mobility CEO Yasuhide Mizuno claimed that the car will leverage Sony’s expertise in AI, entertainment, virtual reality and augmented reality to present a electric car unique.

“Afeela embodies our concept of an interactive relationship where people feel the sensation of interactive mobility and where mobility can sense and understand people and society through the use of sensing technologies and artificial intelligence”stated Mizuno.

Sony leaves us speechless with its new electric car prototype, Afeela

Highlight that this new prototype It bears little resemblance to the concept first revealed by Sony at CES three years ago, called the Vision-S. It was a saloon with a light bar up front, a closed grille, and a glossy black roof.

This new vehicle has some 45 external and internal sensors and cameras that allow you to detect the environment around you and the interior of the car. They will be used to assist safe driving by detecting pedestrians and keeping an eye on the driver and passenger. vehicle.

Apart from the touch screen to which other brands have already accustomed us, Afeela also integrates a Rotary knob with buttons for key functions like muting audio and navigating to the home screen.

Among some of the ideas that have been considered for the car of Sling and sony figure a fully integrated PS5 for games and entertainment.

The price of the new electric vehicle will compete with that of other high-end car manufacturers, such as Mercedes, BMW, Volvo and Audi. Sony has said it expects its software to offer subscription services, so owners will likely have to pay a monthly fee to access certain features.

It is expected that The first Afeela electric cars arrive in the US in 2026 and later in Japan and Europe.