Sony has announced the acquisition of Savage Game Studios, and although the terms of the agreement have not been made public, this operation has a very special meaning in this new transversal strategy that the company has adopted. Until not long ago the company focused almost entirely on its consoles, but for some time now things have changed. And a lot.
Sony enters the world of mobile video games. Savage Game Studios is a developer dedicated to mobile video games, and not games for consoles or PCs. The company was founded in 2020 by Michail Katkoff, Nadjim Adjir and Michael McManus, who have worked at Insomniac Games, Zynga and Rovio and therefore already have experience in the mobile video game segment.
Sony’s first mobile title is already underway. The company had not yet published games, but their goal was to “challenge the status quo and bring significant innovation to mobile games” and they were already preparing an online AAA mobile game for which no details have been revealed.
PlayStation IPs make the leap to the smartphone. At Sony they were especially excited about this acquisition and this new ambition – well, maybe not so much— in the mobile field. In that official announcement they explained how these new efforts in this segment will allow “offering more ways to more people to connect to our content.”
a new division. The deal has led to the creation of the PlayStation Studios Mobile Division, an area that “will operate independently of console developments and focus on innovative experiences” that will be based “on new and existing PlayStation IPs. That opens the door to transfer titles that have already succeeded on their consoles to mobile, for example.
First it was the expansion to the PC. Sony is thus completing a unique expansion to other segments: after years focusing on its consoles and its exclusives, the company announced some time ago how some of those mythical games would also begin to reach PC. A ‘God of War‘ Y ‘Horizon Zero Dawn‘have joined now’Spider-Man Remastered‘ and ‘Spider-Man: Miles Morales’ to PC because PlayStation exclusives aren’t so exclusive anymore.
Diversify works. Sony’s change in attitude is not a flash in the pan: the company has announced that by 2025 half of Sony’s video games will be not only on PS5, but on PC. The strategy is working very well and sales continue to grow, so now it seemed logical to make the leap to mobile as well. Will we see the wall-crawler or Kratos on our smartphones? Everything seems possible with this new philosophy of the Japanese company, of course.
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