Over the years, PlayStation has positioned itself as one of the most popular video game companies with the greatest presence in the entire industry. Your success story could have been very different, as it simply could not have happened due to a decision of sony.
Ken Kutaragi, former president of Sony Interactive Entertainment and fundamental player in the creation of PlayStationwas present at Tokyo Game Show 2024. During the event, he delved a little deeper into a story that is already known: Sony did not trust the future of PlayStation and I thought I was destined for failure.
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Ken Kutaragi remembers that Sony did not trust the success of PlayStation
PlayStation arrived on the market at a time when Nintendo dominated and other companies had succumbed in their attempt to retain their place in the industry. For years, Sony’s move was seen as a risky strategy, but now it’s clear that it paid off very well.
Currently, the brand is positioned in a privileged place in the industry, despite its recent failures. During the Japanese event, Ken Kutaragi He stated that Sony was hesitant to enter the video game business and that it did not view PlayStation favorably.
“We wanted to share the passion. We wanted to know their expectations and what they didn’t expect, so we wanted to listen to them. So we visited dozens of companies, if not hundreds, we visited many game creators. It was a great moment. They weren’t interested. They just said, ‘Don’t do it. There were many companies and none were successful. They are going to fail.’ That’s what they told us,” commented the former Sony executive.
Despite the company’s position and some industry studies, Kutaragi and his team did not give up. The also called PlayStation father He was responsible for conceptualizing and developing Sony’s first console, which became a success in 1994 thanks to its attractive catalog of games, its technical features and its price.
Kutaragi was also instrumental in attracting the attention of major developers, securing great games for the system, and offering eye-catching exclusives to players. His work was equally important during the PS2 and PS3 era, generations that served to position the brand where it is now.
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