Snapchat filters are coming to festivals

How does this technology work?

AR human reconstruction and 3D body tracking are Snap Camera technologies that allow you to understand the human body and design an experience with greater precision. At the last Tecate Emblema 2024, the company had its first activation, which gave it exposure to the new audiences the platform seeks to target.

In addition to this, the brand has had a presence at the Hera HSBC Festival and the Arre Festival, where they seek to get users to look at the application in a creative and fun way.

In markets such as the United States and Europe, Snapchat has a strong market presence, where the majority of its revenue comes from advertising in these regions, and where it has a solid base of young users, especially between 13 and 34 years old.

In terms of business verticals, AR has grown in the consumer sector, which includes applications such as gaming, sports and entertainment, but also in e-commerce and retailwhere it has been key to improving the shopping experience, allowing consumers to view products in real time, which increases conversion rates and reduces returns.

“Beyond a completely digital approach, we are very committed to the world around us. We believe that AR has the power to improve and change the way we experience our lives by simply opening the camera on our phones,” the platform told Expansión, where it also claims to have 800 million monthly active users. While in Mexico the community reaches 15.5 million.

The company’s growth strategy in the country is focused on the metropolitan area of ​​Mexico City with a hyperlocal focus on certain neighborhoods where, according to the company, they have seen higher density of Snapchat use.