At this stage, Icasuriaga recommends investing in software as a service. There are several options on the market, such as Google Gemini, ChatGPT or Microsoft Copilot, which recently released a trial version for one month.
Although there are options for these free technologies, the expert details that they are not the most convenient, as they do not have governance systems or security and privacy controls, so a company's information could be leaked and be accessible to the general public. .
Another advantage that the specialist points out regarding this type of services is that they are consistent with the business moments, that is, they are not required to be applied to the entire organization equally, but rather the stages and areas where they can be defined are defined. represent a positive impact.
“The first purchase of this type of technology is emotional, to try it out,” says the expert. “But then it becomes a rational matter, where the areas in which it will have a positive impact have already been identified, as well as those where it will not represent an advantage or a problem.”
