SIAR 2024 Mexico presents the brands of the luxury watch industry

The surprises that everyone expects at SIAR 2024

At the event there will be several limited editions with Mexican inspiration that will be revealed starting October 15. In addition, it has already been confirmed that the most extraordinary watches that will be available this year are:

· IWC Portugieser Eternal Calendar

· Bvlgari Octo Roma Carillon Tourbillon

· Tudor Black Bay Chrono Pink

Franck Muller Carbon Collection

· Le Régulateur Louis Erard

· Speake Marin Ripples Skeleton

Louis Moinet Moon Tech

· Perrelet Turbine Ice Blue

Likewise, emblematic brands such as Angelus, Charles Girardier, H. Moser & Cie and Hautlence return to this great convention, as well as the phenomenon G-Shock and the legendary Breitling, which will take advantage of the SIAR to show the public the wonderful commemorative pieces of its 140th anniversary. anniversary.

Another of the most anticipated news for collectors and luxury watch enthusiasts is knowing who will be the personalities of the sector who will share their knowledge and experiences. This year there will be: Jacob Arabo, founder of Jacob & Co., whose pieces are desired among celebrities; Edouard Meylan, CEO of H. Moser & Cie., owner of Hautlence and one of the most important figures in watchmaking indie; Audrey Raffy, vice president of Bovet 1822; Harald Buben, president of Buben & Zorweg; Christian Knoop, Chief Design Officer of IWC; Vahe Vartzbed, CEO of HYT; Hugo Lesizza, CEO of Perrelet; Patrick Ulm, founder and CEO of Charles Girardier, and Gianfraco Gentile, global director of wealth at Breitling, among others.

This year’s edition stands out for the presence of numerous independent brands, which have gained great popularity in recent years thanks to their innovative designs and artisanal approach. Among them:

· Norqain, an independent Swiss brand that has surprised with its creations of a sporty and adventurous nature.

· Minase, with an annual production of less than 500 watches that pay tribute to the culture and traditions of Japan.

· Jaquet Droz, recognized for its automatons and artistic pieces.

· Artime, the exquisite atelier that will also debut at this event although it was already at the SIAR Summer Experience.