Online fast fashion giant Shein has filed a new lawsuit against its competitor Temu, accusing it of stealing its designs, copying product images and committing other types of fraud.
The lawsuit, filed this week in federal court in Washington, alleges that Temu, a fast fashion brand that has grown in popularity in the U.S., has lowered its prices by encouraging sellers to offer Counterfeit items, stolen designs and poor quality products.
The accusations come when the very Shein is the subject of lawsuits by brands and designers, who accuse the Chinese giant of stealing their designs and selling imitation items on its website.
Asked to comment on the news, a Temu spokesperson said the “Shein’s audacity is incredible“He added that “Shein, buried under its own mountain of intellectual property claims, has the nerve to fabricate accusations against others for the same misconduct for which it is repeatedly sued.”
The move is an escalation of the dispute between the two companies, which have already sued each other in US courts. Temu, a platform owned by Chinese e-commerce company PDD Holdings, has alleged in previous cases that Shein forced clothing manufacturers into unfair supply chain agreements to prevent them from working with Temu.
Shein, which was founded in China but is now based in Singapore, accused Temu in court of engaging in deceptive trade practices, and misleading consumers by creation of fake accounts on social networksThese used the Shein name, but directed users to the Temu platform.
The companies They withdrew the complaints in OctoberTemu sued Shein again in December, accusing its rival of employing a “mafia-style of intimidation” against suppliers to hamper its growth in the U.S.
Shein’s lawyers have pointed out in the latest complaint that at least one Temu employee Stole “valuable trade secrets” from Shein. These include internal information on prices and best-selling products.
The lawyers also reiterated that Temu presented itself as Shein through fake accounts on X and redirected customers to Temu’s website. They also alleged that Temu had engaged in similar practices through Google sponsored ads.
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