Shark Beauty launches an LED mask with NASA technology

Until now, the company belonging to Ninja, famous for its air fryers and blenders, only had one other product in its beauty line: a hair dryer that is positioned as direct competition to Dyson.

“This launch represents a milestone in the evolution of technology in the beauty sector (…) It is the first LED mask in the Mexican market with cooling technology for the under-eye area,” said Laiza Martínez Cisneros, director of SharkNinja Mexico Marketing.

In an expansion interview, Danielle Lessing, SVP, global product development at SharkNinja explained that LED light therapy stimulates the different layers of the skin to accelerate its repair process.

The mask incorporates three lights for different purposes:

• Revitalizing mode (red LEDs and infrared light): helps stimulate collagen production.
• Cleansing mode (LED’s aculez, red and infrared light): helps reduce bacteria that cause skin irritation and calm inflammation.
• Maintenance (red, blue LEDs and infrared light): contributes to improving the shine and maintaining the softness of the skin.

“By working hand in hand with experts in dermatology and technology, a product has been created that seeks to become the market leader, offering visible results for more rejuvenated and revitalized skin,” said Martínez Cisneros.

SharkNinja recommends the brand for all skin types and it is now available on the market for 6,999 pesos.

According to data from Statista, in Mexico, revenues in the Beauty Tech market are expected to reach 155.20 million euros (166.35 million dollars) in 2024.

The market is expected to experience an annual growth rate of 14.23%.

“The Mexican beauty technology market is experiencing an increase in demand for innovative skin care devices and virtual beauty consultations,” adds the consultant.

According to Lessing, the global beauty landscape involves various solutions, including currently device-based approaches. Although Shark Beauty has so far been known for its hair care products, with this launch it sees “ambitious plans for the category,” added the company’s global product development.

Expansión questioned the Shark Beauty division about its presence in Mexico, sales and expectations, however the brand pointed out that it could not share figures.