Just as we told you at the end of last week, SEGA Sammy Holdings, a company better known only as SEGA, reached an agreement to acquire Rovio. With this, the house of sonic the hedgehog will become the new owner of angry Birds.
Through a communicationo, SEGA announced that it reached an agreement with the board of directors of Rovio Entertainment. Thanks to this, the company, its development teams and its intellectual properties (including angry Birds) will become part of SEGA in exchange for approximately $775 million ($10.16 USD per share).
SEGA clarifies that the deal is a friendly takeover since Rovio executives view the merger favorably and approved it before SEGA reached an agreement with investors to acquire the shares. Likewise, the company mentions that it expects to close the agreement before the second quarter of fiscal year 2024/3 once it has been approved by regulatory bodies.
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Why did SEGA buy Rovio?
The reason SEGA made the decision to buy Rovio was because it considers it as one of the main mobile game companies, especially for the creation and development of angry Birds. So, SEGA acquired Rovio in order to grow in the mobile world.
SEGA says they will take advantage of Rovio’s knowledge and experience in the world of mobile games and projects as a service. With this they hope to be able to expand their franchises in a satisfactory way on iOS and Android, platforms in which they see a lot of potential due to the enormous number of users they have.
“SEGA intends to accelerate its growth in the global video game market and increase its corporate value by generating synergies between SEGA’s existing businesses and Rovio’s strengths, including its global IPs and its mobile game development capabilities in alive,” SEGA explained.
And you, what do you think about this acquisition? Do you think SEGA and Rovio will do great things together? Tell us in the comments.
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