Sega buys Rovio for 706 million euros

Segaknown worldwide for titles based on the character sonicnow you want to continue expanding your business on mobile devices, beyond launching games for PC and consoles. For this has bought Roviothe popular company behind hits like angry Birdsfor about €706 million, 9.25 euros per share and 1.48 euros per share. In this way Sega could reach much more public thanks to the experience of Rovio who has had great success.

Let’s remember that Angry Birds managed to make Rovio famous more than 10 years ago, reaching star in some movies and get billions of downloads in their games. This may be what Sega is looking for, which, if it combines the success of its Sonic characters together with a platform with experience in mobile games, can give a good boost to the company in games for mobile devices. Access to Rovio’s platform, Beacon, can offer simplicity in designing, monetizing, and maintaining games.

The agreement is expected be completed by the third quarter of 2023all this if the competent bodies they do not put impediments to carry out this purchase as has already happened with NVIDIA and ARM or is doing with Microsoft when trying to get Activision-Blizzard.

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