Sega acquires Angry Birds developer Rovio for $775 million

Sega’s parent company president and CEO Haruki Satomi said that as the gaming industry grows globally, the mobile gaming market “has especially high potential and Sega’s goal has been to accelerate its expansion in this field”.

The transaction price is about 19% above Rovio’s share price, according to The Wall Street Journal, and the deal is expected to close in late September.

It is worth mentioning that this is not the first time that a larger company has tried to take over Rovio, because before Sega, the Israeli company, Playtika, was in talks to acquire it, but these stopped in 2022.

Alexander Pelletier-Normand, CEO of Rovio, said that Red, the main character of Angry Birds, is already as recognized worldwide as Sonic himself, and this effort will represent a benefit for both companies on the different platforms where it can be generated. an experience.