Samsung launches new televisions and reaffirms its interest in Mexico

“Being a leader entails a strong responsibility,” says the executive in an interview with Expansión, who highlights that now Samsung equipment is made with more recycled elements without affecting the quality of the device.

According to the ‘Barometer of global problems 2022’, prepared by the market research agency Kantar, among the requests that Mexican consumers make the most to companies is that they innovate more in sustainability, find new technological solutions and offer second-hand goods. hand or reused.

Likewise, they ask for more support for recycling and less use of plastics, to plant more trees, increase awareness about climate change, promote the use of environmentally friendly products and help households to be more efficient in the consumption of energy.

In this sense, Jaritz highlights that the company’s televisions are made from recycled materials, in addition to reducing the volumes and use of cardboard or Styrofoam in their packaging to make them more ecological, as well as including new ways of saving energy in the equipment

So are the new Samsung screens

When presenting its line of Neo QLED 8K and 4K products, as well as OLED 2023, Jaritz mentioned that they are committed to having the widest catalog in the premium market, so these devices are aimed at those who want to invest in an advanced experience both in image as in audio.

The top-of-the-range device is the Neo QLED 8K, which integrates the Neural Quantum 8K processor, whose function is to scale the content to 8K, regardless of the original format of the content. If the content is not native, it also has the ability to enhance contrast and color saturation.

It features a new design from a display with nearly invisible bezels to provide a more immersive viewing experience. The models of this product range from 41,999 pesos in 65 inches, to 159,999 pesos in its maximum size of 85 inches, while the Neo QLED 4K series goes from 20,999 pesos to 34,999 pesos.

On the other hand, the OLED series has a Quantum 4K processor with Artificial Intelligence, which uses 20 neural networks to analyze images and create details in 4K. In this case, the price starts at 22,999 pesos and reaches 39,999 pesos.

All the screens integrate the OTS Pro audio system, which follows the movements of each scene to transmit audio from the area where the action occurs, as well as Motion Xcelerator Turbo Pro, which offers an update rate of up to 120 Hz, maintaining a resolution 4K for smooth gameplay with no lag or motion blur. They can be purchased in the Samsung online store in pre-sale between April 10 and 30.