RTVE requires the PP to stop using the ‘Verano Azul’ brand

From RTVE they have just broadcast a statement in which they state that they have urged the PP to withdraw the application for registration of the “Verano Azul” trademark and stop using it, as it is the property of Radiotelevisión Española.

The Corporation affirms that this Thursday it learned that the PP requested the registration of the trademark “VERANO AZUL PP” in the Spanish Patent and Trademark Office (OEPM) and understands that, with this request, the party “would be violating the provisions of he Article 6 of the Trademark Law 17/2001″, which prevents the registration of signs that are identical to prior trademarks or that may produce “a risk of confusion in the public”. In the note, RTVE warns that “it reserves the right to exercise the actions established in the current legislation” if the PP “does not meet this requirement”.

For their part, the children of Antonio Mercero, director of the series produced in 1981, have communicated, through The Countrytheir “astonishment” and “outrage” at what they consider “an appropriation of the series of [su] father for partisan purposes.” Antonio Mercero Jr. assures that the Popular Party did not contact the heirs of the producer – who died in 2018 – to consult them about the use of the name and references to the series set in the Malaga town of Nerja.

“We are sorry that a series that is an icon of popular culture suddenly becomes associated with the Popular Party or the voters or supporters of the Popular Party and earns the animosity of left-wing voters or other parties,” Mercero points out in statements to El País. According to the information collected by this medium, the PP would have contacted the family of the composer of the tune for ‘Verano Azul’, Carmelo Bernaola, who died in 2002, to consult them about the use of the melody.

The controversial ‘blue summer’ of the PP

“Spain deserves a blue summer”, reads the 20-second ‘spot’ that the Popular Party shared this Thursday on networks, in which the characteristic whistle with which the 80s series started is heard. The PP uses the metaphor of the blue color to assimilate it to a possible electoral triumph of his party on 23J, while criticizing the early call by the Prime Minister, Pedro Sánchez, for which the general elections coincide with the summer and, predictably, with the holidays of many.

Likewise, there is an extended version of the ‘popular’ campaign that has an impact on this same idea, also with the hashtag ‘VeranoAzul’, in which the tune is heard and references to the series are observed, with people riding bicycles and arriving at the beach. In it, the PP promises to throw out Sánchez de la Moncloa so that citizens can enjoy “a blue summer” and not “black”.

—————–

we need you more than ever

The electoral result of the municipal and regional elections leaves no room for doubt. A reactionary wave is coming and most of the media are swimming in the same direction. elDiario.es has become one of the few leading newspapers, with the ability to set the agenda and uncover exclusive investigations, which remains independent and is not captured by the right.

If you believe that journalism matters and affects our lives, please support us. Today we need you more than ever. Become a member, become a member, of elDiario.es.