Revelyst is pleased to announce the addition of a long-time licensing leader to this newly created role as the company looks to build its licensing and entertainment capabilities.
PROVIDENCE, RI, January 13, 2025–(BUSINESS WIRE)–Revelyst Inc., a collective of world-class manufacturer brands that design and manufacture high-performance equipment and precision technologies, is pleased to announce the appointment of Simon Waters as President of Licensing and Entertainment. In this newly created role, Waters will oversee Revelyst’s licensing efforts and develop entertainment capabilities across the company’s diverse outdoor portfolio.
Brand licensing is critical to Revelyst’s future and crucial to creating high-margin growth across the company. As President of Licensing and Entertainment, Waters will make that plan a reality by leveraging Revelyst’s iconic brands to sign new licensing partnerships and entertainment opportunities that will unlock additional revenue streams, further scale brand evangelism and reach new customers.
“We are delighted to welcome Simon to our company and leadership team,” said Eric Nyman, CEO of Revelyst. “Simon’s proven experience in licensing and entertainment, combined with his passion for creating innovative partnerships, will be instrumental as we expand our presence in these growth areas. “I am confident that his vision and leadership will help us unlock new opportunities and elevate Revelyst and our portfolio of iconic brands to new heights.”
Waters is an accomplished leader who brings an unmatched track record of licensing success to Revelyst. He has successfully led global divisions for some of the world’s largest consumer, media and entertainment companies, including The Walt Disney Co., Hasbro Inc., BMG and Universal Music Group. He most recently served as President of World Builder, a consulting agency he founded, where he helped media, lifestyle and Web 3.0 brands create and develop entertainment-focused story worlds, unlocking the commercial value of their franchises through licenses and attractive content.
During his tenure at those companies and others, Waters has developed an innate understanding of how each business function must come together to achieve franchise growth. He has great achievements in expanding global licensing divisions and creating powerful brands. Revelyst is excited about what he brings to the company at this important time.
“I am thrilled to be joining this incredible team at such an exciting time for our business,” said Waters. “Revelyst’s potential in licensing and entertainment is immense, and I look forward to leveraging my experience to uncover new opportunities that resonate with fans and partners around the world. Together, we will build strategic collaborations and innovative content that expands the reach of our brands and drives meaningful action. growth in these critical categories.”
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