Replaced humans? Bots already represent 40% of network traffic

The work with Netflix will begin in the first quarter of the year and its work will be based on integrating techniques to anticipate the visibility of invalid traffic so that advertising is displayed in safe contexts.

In this regard, Valdés highlights that the company’s experience is also aimed at educating the Latin American market about the guidelines running in safe spaces, since it is a trend that is not so identified in the region.

The work of the companies that are dedicated to this area, to mention another example, seek that the content of a brand is not seen on adult pages or on news sites where false information appears. “It is important for brands that they do not see them in content that does not correspond to their values,” concludes Valdés.

And although it is thought that advertising fraud with bots is a victimless crime, because who cares that big companies waste their money showing ads to robots instead of humans, experts warn that this activity can be the beginning of a problem larger.

Augustine Fou, a digital marketing expert with more than 25 years of experience in the area, told the magazine Wired that these activities are lining the pockets of cybercriminals, who can later finance more elaborate attacks or against more complex systems.