“One of the main goals we have is to be among the five most important companies in the country and, above all, to be the company that has the most drive in adopting the 5G network in the country (…) we are looking for this to have a variety in the company’s ecosystem, with a strategy both with carriers and with brand activations”, he stated in an interview with Expansión.
The new executive of realme Mexico has a degree in Business Administration and Management and has an MBA in Finance from the Universidad Anáhuac del Sur; he has experience working in other technology brands and is a specialist in finding new markets.
“The brand also has a good range of products that complement the consumer experience, which is why we are seeking to have a strategy towards the brand’s fans with the opening of some stores, as happened with the pop up store,” he points out. Athie.
This type of option does not represent a strategy that the brand does only in Mexico, but also in other countries, such as Spain, where they have sought to open this type of business to bring users who do not know the brand closer and resolve specific doubts of the fans.
(Courtesy: Realme)
Who is realme’s competition in Mexico?
The Mexican market has a clear preference for mid-range smartphones, that is, those that cost between 3,000 and 10,000 pesos, since according to data from The CIU consultancy, this cell phone segment reached 63.0% of all smartphones purchased in 2021.
In this vertical, some companies have managed to have the majority of sales, specifically Motorola was positioned with the highest preference revealed by consumers, registering 29.4% of total smartphone sales.
They are followed by Samsung with 27.5% of the market, Xiaomi with 11.3%, Apple with 10.6% and Oppo with 9.9%. Of this Top 5, two brands are of Chinese origin and in the case of Oppo it is a company that belongs to the same group from which realme was born: BBK.
In addition, with 1% of the market, Vivo, another of the Chinese companies that have arrived in Mexico, managed to sneak into the Top 10 of the market, positioning itself in seventh place. Huawei continues to hold sixth place, however analysts say that little by little the presence of this company in the market will be lost.
“Further down and downward, Huawei with a 4.9% share, as an effect of the impediment to its full functionality with Google services and applications. While a set of other manufacturers accumulates a market share of 6.4% of the total number of equipment sold”, indicates The CIU.
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