Rat-shaped cakes and other trends for 2025, according to Pinterest

In the field of entertainment, the trend for 2025 will be “virtual aesthetics.” “This year, generations Z and X will give their digital characters a new look. They will customize their avatars and design hairstyles, clothing, and even fashion accessories for them,” notes Pinterest.

An early example of this prediction is the launch of Nike signature footwear in Fortnite on November 21.

The trend with the most growth in the Pinterest report is “rococo suit”, with an increase in searches of 5,465%, this refers to luxurious decorations, with glitter and flowers and even the use of corset dresses at parties and weddings.

The most highlighted by Pinterest

As for the trends that Pinterest highlights in the introduction of its report, they are mainly focused on fashion and beauty:

“Goddess complex”: refers to the use of facial treatments, braided hairstyles and nail designs.

“Fisherman aesthetic”: according to the platform, generations X and Z will adopt a “relaxed attitude with this aesthetic inspired by village fishermen.” The theme refers to woven clothing, raincoats and striped and fish prints.

“Mermaid charm”: represented by wavy, wet-effect hair and ocean-inspired nail designs.

“The fruit of temptation”: the prediction indicates that the boards of generations Z and millennials will be filled with the red color of cherries; They will also be inspiration in the kitchen, bedroom decoration and makeup.

“Chaotic baking”: “in 2025, the cakes or cakes of generations x and boomers will be crazy, fun and even shaped like a rat (a trend with 170% growth on the platform),” notes Pinterest.

According to data from Comscore, 19 million Mexicans are monthly active users of Pinterest. This site along with others like Instagram are spaces of design inspiration for some Internet users, according to Hootsuite, this is what more than 70% of social media users are looking for on these platforms.