The decision of some chains to reduce prices as well as the slower rate of inflation are noted at the end of May in it lower price of almost half of the categories of the mass consumption basket.
This is shown by an analysis carried out by niqin which it was measured whether the products in Colombia have presented a reduction in the cost to the consumer, after measures adopted by chains like Ara.
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He concludes that the 43.7% of the goods in this segment showed a drop in their prices in the last week of May (22 – 28)compared to the second week of the same month (8 – 14).
The analysis took into account the evolution in terms of prices of more than 40,000 items, from the categories of Pharmacy, Home, Cleaning, Perishables, Perfumery, Groceries and Beverages.
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During the time studied, the products that presented the greatest reductions, measured by the number of discounted items, were oils, tuna, sugar, coffee, milk, deodorant and toilet papermainly in the third week of May.
Based on the report, other products that presented significant decreases during the fifth month of the year were frozen drinks, powdered soft drinks, energy drinks, juices, sausages and meat, broths, detergents, pasta, eggs, fish, soups and creams, diapers, powders, cosmetics, bleaches, shampoo and liquors, among others.
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Similarly, the consumer analysis firm projects that this reduction in prices presents a possible deceleration during the next daystaking into account that the third week of May was the one with the highest percentage of discounts, a period in which 47.7% of the categories analyzed presented a reduction in prices.
Ricardo Gutiérrez, Customer Success Leader for the Retail vertical of NIQ Colombiacommented that “The data analyzed reflect that in the third week of the month, 24.6% and 17.6% of the items by category presented a reduction of less than 3% and 5%, respectively, compared to the period from 8 to 14 February. May“.
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And he adds that “if the last week of the month is contrasted vs. the second, this percentage decreases to 19.3% for discounts less than 3% and to 13.4% for those less than 5%, showing a trend towards price stabilization. In this context, it is essential to understand if consumers perceive these savings and verify if they feel relief in their pockets when making their purchases.”, concluded Ricardo Gutiérrez.
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