Oppo, along with other companies mostly from China, represents 16.8% of the market, according to data from The Competitive Intelligence Unit (The Ciu). The strategy it has followed is to position itself in the mid-range market with prices ranging from 8,000 to 12,000 pesos, a segment where, according to Morones, they occupy the number one position in sales in the country with a share of more than 40%.
Reno 12F 5G
The brand highlights its 32-megapixel front camera and a 50-megapixel main camera, the lucky number for manufacturers this year, as it is common in launches by vivo, Samsung and Motorola, to name a few examples.
It also has a ring light that can respond differently to notifications such as calls, messages, notifications or if the user is playing a game. This is a feature that other devices such as the Nothing Phone have adopted and that is reminiscent of devices from the past such as the Nokia 3220.
It features Splash Touch technology IP64 protection against water and dust so it continues to operate even if the screen is wet.
Among its AI functions is the ability to remove people or objects in photos, as well as implement smart cutouts or play with the content obtained from the camera in its AI Studio, which allows you to create themed portraits. It also has text summarization for recordings or AI-assisted reading.
This device is available in two colors: persimmon orange and olive green and is available on the market for 9,999 pesos.
Reno 12 5G
In addition to sharing the AI features of the 12F, this model also has AI-assisted photo beautification, face editing to correct closed eyes in photos, and is the first Android device to integrate Livephto, a feature that iPhone users know well.
That is, instead of static photos, several frames of the same moment are captured, like a small video or gif.
As for the camera, it shares specifications with the 12F. It is available in Mercury Gray and Stellar Purple for 11,999 pesos.
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