Now, the false news exposed in the Museum of lies

He Museum of Liesa virtual information verification project in Mexico, illustrates with artificial intelligence (AI) the mental image of fake news that its consumers are created.

Coronavirus detected by Bluetooth, euthanasia in depressed children or the decision of the director of the World Health Organization not to vaccinate are some of the fake news Political Animal has denied through ‘The hound‘ -fact-check space of this Mexican medium- and that you will be able to see illustrated in the museum.

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Animal Político, for his “vocation of service”, described the director of the outlet, Daniel Morenodeveloped together with Weber Shandwick (WS) and McCann Mexico this virtual museum.

Jorge Camargo, director of Public Affairs at WS, said that his interest in the verification work and his concern about the spread of false information was added to the national context, since, he said, according to a study by the National Autonomous University of Mexicothe country has the characteristics for false information to be built.

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“There are three: that there is the will of someone to build them, that there is infrastructure and knowledge for it, and the vulnerability of the citizen who receives and shares them through social networks.”, he recounted.

For this reason, he explained that WS and McCann Mexico contacted the medium and raised the possibility of using the false information “in reverse” through their verifications to be able to establish with AI what they are “the images closest to what the mental image is” of a person who consumes fake news.

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After the AI ​​processes the information, digital artists give the images that finishing touch. “That we can make virtuous use and counter with AI those deceptions that are built for the purpose of manipulation and that people know that they are facing false truths. We think it’s provocative to use art as a way to show the extent to which AI distorts reality when misused.“, said.

The objective, Moreno added, is to convey what lies mean in everyday life, how the lie ends up limiting the ability to make decisions with full freedom and how reality is gradually distorted.

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Both agreed that AI is not going to replace journalists and that it is still something that is just entering the profession.

But they assured that it can be used in this case as an awareness tool and a mechanism for the certainty of citizensthat through a chat they can send information that they consider to be of doubtful veracity, for which Animal Político will verify it, and thus a new work will be created that will be exhibited in the Museum.

EFE