It is estimated that 200,000 tourists will celebrate New Year’s Eve in Madrid, of which 55% will be foreigners
Dec. 31 () –
Nightlife expects a turnover of 216 million euros and an impact of 28,500 extraordinary employees with an average hiring of 1.9 people per location for New Year’s Eve, according to data from the ‘Perspectives Study for New Year’s Eve 2024’, carried out by the National Federation of Leisure and Entertainment Entrepreneurs, España de Noche, and Coca-Cola.
Thus, 67.8% of leisure venues will maintain or improve last year’s economic results, which means that the sector remains at record numbers compared to the period prior to the pandemic.
Additionally, almost two out of every ten stores hope to reach ‘sold out’ before opening their doors, with an average ticket price at the box office opening of 33.7 euros.
The average age of those who will go out to celebrate the end of the year is over 30 years old with a percentage of tourists that increases by 23% to exceed 37.4% of the market. In fact, of the 6.15 million people who will say goodbye to the year in a Spanish leisure venue, 2.3 million will be tourists. More specifically, about, 43.4% will be local public, 18.6% from the province, 11% from the same autonomous community, 6.6% from other autonomous communities, 15.4% foreigners from the EU and 4.4% non-EU tourists.
“New Year’s Eve in leisure venues not only has a strong social impact, but is also a crucial economic driver, generating a significant number of jobs and additional income in the sector that contributes significantly to the local and national economy,” he stated. the president of Spain at Night, Ramón Mas.
TOURISM GROWS IN MADRID
In Madrid alone, more than 600,000 Madrid residents and tourists will celebrate the New Year’s Eve party this year in the 1,500 leisure venues in the region, turning the city into “the European capital of New Year’s Eve”, dates in which the Madrid leisure sector anticipates a turnover of 40 million euros and a labor impact of 1,650 extra jobs, with an average hiring of 1.1 people per location.
65.1% of Madrid’s leisure venues will maintain or improve last year’s results, which will continue to be record figures since the beginning of the decade. Another positive indicator for this year’s New Year’s Eve is that 26.1% of stores expect to hang the sold-out sign before opening their doors, more than 5 points above the national average, 19.3%. with an average ticket price at the box office opening of 33.8 euros.
With respect to the profile of the public in leisure venues, the average age of attendees at Madrid venues is younger as a result of the greater impact of the tourist public, going from 32 years in 2022 and 29.1 years in 2023, to the current 28 years.
THE TOURIST PUBLIC ON NEW YEAR’S EVE GROWS BY 26% IN JUST ONE YEAR
According to this study, New Year’s Eve in Madrid is becoming more and more touristy and up to 39% of the public will be from outside the Community of Madrid. 23.5% will be local public, 37.2% from the same CC.AA., 11.7% from other communities, 21.5% foreigners from the EU and 5.8% non-EU tourists.
The percentage of tourists who will celebrate their New Year’s Eve in Madrid’s leisure venues has increased from 30.9% in 2023 to 39% in 2024, which represents an increase of 26% in just one year.
It is estimated that 200,000 tourists will celebrate New Year’s Eve in the Community of Madrid, of which 55% will be foreigners. In comparison with the national average, foreign tourism in the Community of Madrid during New Year’s Eve is 37% higher than the country average.
The good expectations for New Year’s Eve allow us to culminate a year in which Noche Madrid together with the Ministry of Culture, Tourism and Sports have developed an intense program of activities within the Nightlife in Greater Madrid tourism marketing campaign that has toured the main European capitals such as London, Berlin, Milan or Paris, which developed the campaign during Christmas.
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