This is one of the most important features in the user experience on the streaming platform, so its limitation could be a counterproductive measure for the company. According to the American media, Netflix refused to comment on the discovery.
In 2016, when the option to download content finally became available, Co-CEO Ted Sarandos noted that they were looking to support emerging markets where WiFi was spotty.
The service with ads is expected to be available until 2023, but while it arrives it has not been exempt from various controversies, such as the fact that it will not include all the content that the platform has, according to what its executives said.
In the Q2 earnings call, Sarandos mentioned that “there are some things that we are not (can include), which we are talking to the studios about, but if we launch the product today, the members at the ad level would have a great experience. ”.
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