The milestone comes as streaming companies face stiff competition and introduce bundles with rivals to retain subscribers.
Netflix, which launched the ad-supported plan in November 2022, said 40% of all subscriptions come from those plans in countries where they are available.
In the fourth quarter, the majority of gross subscriber additions for the streaming industry came from ad-supported plans for the first time, data from research firm Antenna showed earlier this week.
Netflix also said it will launch an in-house ad technology platform by the end of 2025, in a bid to offer clients new ways to buy ads and better engage with users.
The company said it will partner with Trade Desk, Google Display & Video 360 and ad tech company Magnite who will join Microsoft to accelerate automated ad buying.
Add Comment