Netflix partners with Microsoft to develop new ad-supported subscription model

July 14. (Portaltic/EP) –

Netflix has announced that it will partner with Microsoft to develop a new subscription plan for the streaming content platform with ads and integrated advertising.

Currently, in Spain there are three plans with different monthly installments. The first of them is the Basic, which is priced at 7.99 euros, followed by the Standard (12.99 euros) and the Premium (14.99 euros).

Despite its variety, the company has on occasion shown its concern for users who, due to subscription prices, opt for other platforms instead of Netflix.

For this reason, the coCEO of the platform, Reed Hastings, admitted a few months ago, during a conference with analysts, that the company was studying the launch of a lower cost plan that it would not be “a short-term solution”.

Thus, in June, Netflix confirmed that it planned to launch a new modality of its service, focused on attracting subscribers who want to pay less for its services, with a reduction in the subscription price.

Specifically, it was the co-CEO and Director of Content at Netflix, Ted Sarandos, who announced that the company was working on a new rate with a service that offered a “more integrated and less disruptive” ad experience.

Now Netflix has confirmed that it will partner with the manufacturer and technology developer Microsoft to create this new modality, in which ads will be integrated during broadcasts.

“Microsoft has the proven ability to meet all of our advertising needs as we work together to create a new ad-supported offering,” said Greg Peters, Chief Operating Officer and Product Manager. a statement.

Likewise, the manager has insisted that this movement by the platform is carried out with a long-term objective and that, with it, they hope to offer “more options for consumers and a premium TV brand experience better than linear for advertisers.

For his part, the president of Microsoft Web Experiences, Mikhail Parakhin, has indicated in another statement published by the technology that “all ads published on Netflix will be available exclusively through the platform from Microsoft”.