An official date for the introduction of this advertising-based service has not been announced so far, but it is expected to be available by the end of 2022. Also, from the WSJ that the cheapest version is being considered for each of the three service levels.
It should be remembered that the proposal for a service with advertising was made after the platform reported a drop of 200,000 subscribers in the first quarter of the year, something that had not happened in a decade.
In addition, the company has also had to lay off workers. Between May and June, the company cut 450 employees as part of a bid to cut costs amid slow growth.
On the other hand, Netflix’s different strategies to prevent users from sharing the password have been a failure in territories such as Peru, Costa Rica or Chile, where even the regulatory and consumer protection authorities have criticized the company.
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