Netflix adds another quarter losing users, now they were 970,000

The show’s fourth season was released in two parts, one at the end of the second quarter and one at the beginning of the third. Some analysts expect the division could see limited churn or even drive subscribers to sign up or return.

According to Street Account estimates, analysts expect around 1.8 million subscribers in the third quarter, as Netflix’s content roster grows and concerns about price increases subside.

There’s also the long-awaited ad-supported plan, which is in the works and could lure inactive customers back or encourage new signups with a lower price.

The Actions of the platform rose 6% after the company’s report.

When Netflix announced that it lost 200,000 subscribers in the first quarter and expected to lose many more in the second, many shareholders in Hollywood and Wall Street suggested that the halcyon days of endless growth in the streaming business were over.

“First and foremost, we must continue to improve all aspects of Netflix,” the company wrote in its letter to shareholders, adding that its focus remains on its core service of providing streaming content to subscribers without worrying about other potential sources of streaming. revenue as its main competitors do.