Science and Tech

Neither TikTok nor WhatsApp: a study reveals which is the preferred app for young people in 2024

Shein accuses Temu of copying its best-selling products with “mafia-style intimidation”

It is often said that young people of generation Z were born with a mobile phone under their arm. Of course, they are the people who have had the most contact with technology and the digital world since their earliest childhood. Therefore, it is common to pay attention to their trends. Not only the positive ones, but also the limitations that some tend to denounce.

This is also something that applies to the most in-demand applications. When thinking about kids’ favorites, it is very likely that apps like TikTok or WhatsApp quickly come to mind. In reality, both are still extremely popular today, but there are other trends that will already surpass them in 2024 and that will probably shape the future.

The preferred app for young people of generation Z

Everything moves fast on the Internet, including trends. Social networks change, as do the tastes of users, especially younger ones. This has been revealed by the North American media TechCrunchwhich has carried out a study to verify what is the preferred app among members of generation Z, even above TikTok or WhatsApp.

The “winner” is none other than Temu. In total, young people between 18 and 24 years old in the United States have downloaded it no more and no less than 41.98 million times on Android and iOS devices. That is, it has been far above other similar alternativessuch as the also popular Shein, which in its case has reached 14.68 million downloads.

Keep in mind that, unlike other giants like Amazon, Temu focuses more than anything on being a direct manufacturing intermediary. Something that allows extremely low prices; although it is not the only thing. In a somewhat “gamified” way, it allows you to complete challenges or invite friends to unlock additional discounts or different rewards among users.

Despite everything, Temu has not been free of some controversies. For example, although its success seems to have been beyond doubt (not that there were too many before), many customers complain that in-app purchases result in shipping times that are too long, or the quality has sometimes even been criticized. of certain products sold.

What are the most downloaded social networks?

Although it is located some distance from Temu, the truth is that TikTok continues to be the most downloaded social network among Generation Z kids. Even taking into account the complications that usually occur not only in the United States, but also in other countries. In 2024 it will have added 33.23 million downloads. Following closely, yes, Threads.

And what happens with fashionable technology, which is none other than artificial intelligence? Well, it’s not too far behind either. The current reference AI, ChatGPT, has also reached 24.63 million downloads, demonstrating once again the interest of Generation Z in chatbots, both on a personal and, presumably, professional level.

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