With these reach figures, the consulting firm estimates that the content creator could charge anywhere from $111,000 to $186,000 for a story, plus $334,00 to $557,000 for a reel.
Jorge Zerecero, Tagger’s strategic director for Latin America, explains that the success of both the contest and MrBeast’s content in general is due to the “credibility that he has managed to build as an influencer after his well-known philanthropic actions. Your audience really waits and expresses a hope to win one of your awards sometime.”
The specialist also highlights that his content is not attractive only because of the gifts he gives, but because of his team and sponsors who bet on his “disruptive content” and the results are millions of impressions in a few days. Currently, his YouTube channel has more than 153 million subscribers, but he also has versions of his content dubbed into different languages.
“MrBeast is an expert in creating viral content, we can see that the details like the thumbnails and titles of his videos are perfectly taken care of with the intention of achieving clicks. In addition, he is usually up to date and joins the trends that are on everyone’s lips and makes content in popular formats such as challenges, reactions and invitations to celebrities, ”says Zerecero.
Who is Mr Beast?
Donaldson is 25 years old and is the youtuber with the most subscribers in the world. He is known as one of the first content creators on the platform, as he started his career in 2011, however, to reach the top he had to wait until 2017 to have his first big viral hit.
He dropped out of college with the goal of becoming recognized on the Internet. The first viral video of him was of himself counting from 1 to 100,000. From that moment on, he continued to make content to become famous on the platform and is now a topic of conversation on the internet.
Zerecero highlights that another distinctive feature of this creator, in addition to its content, is that it has focused on philanthropy. “When influencers make these types of videos, they generally manage to increase their credibility and usually generate a positive impact on their audiences, especially the youngest, who are more influenced by these figures,” says the expert.
And that is something that brands have taken advantage of precisely, because according to data from the Ipsos YouTube BrandConnect study, 47% of US consumers between the ages of 18 and 24 surveyed said they feel a personal connection to a brand when it is used by a content creator. content they like,
MrBeast is also important in Mexico
Although his videos have little to do with Mexico, the first winner of the contest held by the influencer was Rogelio Hernández, a young man from Nuevo Laredo, Tamaulipas, who won $10,000 (about 176,000 pesos).
“I saw that the probability was 0.0008, so right now if I go out into the street I’m going to take care of lightning, because there was a greater chance of being struck by lightning than of winning that prize,” Hernández said through a TikTok.
But that is not the only fact that MrBeast is relevant in Mexico, since as of this May 18 its fast food service is already available in CDMX, Guadalajara, Mérida, Monterrey, Puebla and Saltillo through delivery applications. , being the first country in Latin America where it arrives.
“We started with key cities around the world. Today we arrived in Mexico thanks to its potential and the reach that MrBeast and MrBeast in Spanish have in this region, a key market for us,” the influencer said in a statement.
