More than half of companies save up to three hours a day with AI

With the With the arrival of ChatGPT, the world turned its gaze to the competitive advantages that artificial intelligence (AI) brings. ANDWhether it is to create texts, works of art or more advanced applications, this technology is also beginning to gain relevance in the corporate world.

In the specific case of Colombia, studies detail that local companies have begun to integrate AI to drive salesincrease productivity and to control cybersecurity operations.

(See: Technology and Artificial Intelligence at the service of the planet).

In accordance with a survey carried out by the HubSpot platform, 55% of Colombian companies that when using AI tothey save up to three hours a day on tasks that were previously done manually. For their part, 38% of the companies consulted indicate that they save up to 6 hours, while 7% point out that with the use of AI they can save more than 6 hours a day.

In view of benefits such as saving time, 49.2% of companies say they have decided to invest in AI tools focused on sales with the aim of having a positive impact on both their revenues, profits and growth.

However, this survey, which included the participation of 1,000 sales professionals from Chile, Mexico, Colombia and Spain (250 per country), also shows how the country is doing in adopting AI compared to other peers in the region.

In the case of Chile, the report details that 46.8% of companies are investing in AI in order to increase productivity of their sales teams, while in Mexico 61.6% of companies say they are investing in AI.

At the regional level, the survey specifies that 70% of the participating companies highlight that “investing in these tools increases the productivity of their teams”, while only 34% of the companies say that they are using IT tools to create personalized strategies. .

C.amilo Clavijo, country manager for Latin America at HubSpot, explains that the use of AI will continue to increase not only in countries like Colombia, but also throughout the region.

“Technology is advancing faster and faster, and with the advent of AI these changes will become more frequent; it is in the hands of companies to adapt to these changes. We see a growing trend towards this transformation, since 56.4% of the companies in the country already intend to invest more for the implementation of artificial intelligence during 2023”says Clavijo.

Another of the points that the HubSpot report highlights focuses on automation, powered by artificial intelligence.

In this regard, 22.8% of those surveyed consider that their company has high degrees of automation, 43.2% with moderate automation and 11.8% indicate that no strategy is being applied. automation within their companies. In terms of impact, 66.6% point out that the implementation of technology “It can have a significant or very significant impact on team productivity.”

other fronts

But not only AI is gaining ground in the field of sales, according to figures from the report equinix global trends, More than 88% of IT managers in Colombia state that they already use artificial intelligence for e-commerce and cybersecurity operations.

Faced with its potential uses, 89% of the country’s organizations emphasize that they will use AI in their IT operations.

“Artificial intelligence is rapidly transforming the way we operate in today’s digital world. The implementation of AI in our operations will allow us to optimize performance and increase safety”says Eduardo Carvalho, general director of Equinix for Latin America.

Globally, the survey, which included the participation of more than 2,900 IT professionals, states that the adoption of AI is increasing in all sectors.

In fact, 85% of the IT managers surveyed stated that they seek to benefit from the advantages of AI and that “already use or plan to use it in multiple key functions”.

By Finally, the Equinix report reflects the need to train teams within organizations on the use and implementation of artificial intelligence.

(See: Can ChatGPT and more generative AIs be more misinforming than humans?).

According to the HubSpot report, in quantitative terms, 69.9% of the Colombian interviewees indicated that the implementation of artificial intelligence in their jobs has allowed them to make many more or somewhat more sales since its implementation.

Likewise, 38% of employees stated that they use AI tools “to optimize their sales processes”.

another of himThe advantages highlighted by the participants were focused at ease when having contact with customers. For their part, more than half of those surveyed said that technology has a positive impact at work.

(See: What you need to do to learn AI with Microsoft and LinkedIn).

jhoana lorduy
Journalist Portfolio