Little by little, Mobile Legends It is gaining relevance in the eSports industry after having surpassed an important mark in downloads around the world, especially Latin America. The latest report from the same developer indicates that the title has exceeded 100 million users in Latin America.
According to App Annie, a tool that measures the number of downloads, usage and revenue from applications; reveals that MLBB is within the Top 2 MOBA games that had the most active users during the last quarter of 2022 and where people stayed the longest.
App Annie: Mobile Legends: Bang Bang ranks second in active users in the MOBA game category during the last quarter of 2022
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App Annie: Mobile Legends: Bang Bang ranks first in user dwell time, in the MOBA category, during the last quarter of 2022.
Peru is an important market for Mobile Legends: Bang Bang. For this reason, it has entered into an alliance with the operator Entel. The Prepaid Power and Flexible Plan plans will have the MOBA and will not consume megabytes.
“All Moba fans will be able to continue playing in the land of dawn without consuming their megabytes by buying refills from S/. 5 for 3 days”, details MLBB.
“About 50% of our users are mobile game consumers, and many of them play Mobile Legends: Bang Bang. With this launch, we expect this percentage to continue to rise.”, adds Iván García, Director of the B2C market of Entel Peru.
Gamer User Profile
The gamer user is always looking for certain requirements so that their gaming experience is the most optimal possible. Like, for example, a large portfolio of equipment that supports up to 5G, high-speed internet power that allows you to play without interruptions, with less ping and low latency.
These attributes are very important, especially in 5 vs. 5 online games, since signal instability can make the difference between victory and defeat. “The average Mobile Legends: Bang Bang gamer plays around 2 hours a day. Each game or battle has an average duration of 15 to 20 minutes, and consumes approximately (including downloads and updates) 3 GB per month”, comments Carlos Araujo-Lima, Commercial Director of MOONTON Games for Latin America.
This strategic alliance between Entel and MLBB is the first step. Carlos Araujo-Lima aims to do more with the operator and incorporate it into the competitive esports scene locally and regionally. “During the year we have various competitions with professional teams and with the university community, which allows us to develop an ecosystem that gives brands another type of exposure and closeness with their audiences.“, Explain.
The game’s representative also added that MLBB’s competitive advantage over other MOBA platforms is that it consumes between 4 to 6 MB per battle or game, thus reducing the chances of gamers running out of play in the land of dawn. due to lack of data.
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