Mobile accessories are the complement with which 40% of Spaniards risk the most

July 15. (Portaltic/EP) –

The mobile phone accessories they are the accessory with which 40 percent of Spaniards risk the most, a few points difference from bags and shoes, a fact that highlights the importance of these elements as “form of expression and sign of identity“, according to the first ‘Report on trends in accessories for smartphones’, carried out by the Spanish company La Casa de las Cascas.

These accessories for the ‘smartphone’ They have burst onto the world of fashionbeyond its initial functionality, transferring many of its qualities and aspirations to this new category, as the report adds, from which it can be deduced that 22 percent of those surveyed say they change their cover when they see one they like better .

Although the ranking of reasons that encourage the change continues to be breakage or wear with 57 percent, aesthetics takes second place. Something similar happens if we look at the results of the reasons for using these accessories, where in the first place appears the protection followed by the preference for having a personalized and different mobile to the rest.

TEXTILE PENDANTS FOR THE SUMMER

Another element that has gained popularity are mobile phone pendantsan accessory that is gaining strength in Spain, only behind the covers Y mobile phone holders for the car. The textile pendants are preferred by the respondents, although without a clear predominance between the smooth ones of a single color (37.9 percent) and the prints (with 37.9 percent).

“Our company’s product turnover rate is similar to that of any fashion company. Our annual plan has four fixed collections (spring, summer, autumn and winter) which is completed with special lines or collaborations with third parties that arrive throughout the year at our stores and website. This ambitious product plan has the objective of, on the one hand, responding to the expectations and needs of our customers, and, on the other hand, surprising and continuing alongside the trend”, explains Javier Gonzalo, head of design at La Casa of the Casings.

The perception of accessories for ‘smartphones’ as one more ‘fashion’ element is beginning to gain strength thanks to the wide variety of products, designs and, now, with the possibility of customization that allows them to be converted into unique and special pieces, being a differentiating element through which to enhance and express personality.

PERSONALIZATION AS A DIFFERENTIATING ELEMENT

The study reveals that more than half of those surveyed would like to have personalized accessories for their mobile phone, being, in this order, their preference in terms of designs: Photography (31.8 percent), names or initials (23.6 percent), beautiful or inspiring phrases (23.3 percent) and, in last place, a design or drawing made by themselves (21.3 percent).

Likewise, in a world where immediacy is rewarded, the exhibition admits a waiting time of between 2 and 5 days to have your personalized product. “At La Casa de las Carcasses we assume the role of accelerating this trend. Since our beginnings, we have had the clear objective of building a differential universe with content and quality around the mobile phone”, adds Javier Gonzalo.

In fashion, the concepts of uniqueness and uniqueness are reaching new heights. Major brands from around the world launch ‘drops’ and capsule collections for which users queue to get hold of any of the pieces. At the same time, the purchase of second-hand fashion is growing, driven in part by the fact that they are almost unique garments. All of this largely responds to the growing need of consumers to have exclusive objects that allow them to express your own style and identity, add the report.

In this sense, La Casa de las Carcasses is committed to promoting “a product portfolio that goes beyond the case,” with other accessories that are gaining strength, such as bracelets, bags or pendants for mobile phones. “They are differential, quality and design products. They are fashion pieces”, concludes Javier Gonzalo.