Microsoft will integrate ChatGPT into Edge and Bing to provide conversational responses using AI

Despite its continued efforts to gain a foothold as a provider of search services and in the web browser market, Microsoft continues to flounder. Its products are used to a large extent due to the inertia that Windows accumulates, but the Redmond firm wants to turn them into a true value-added proposal compared to its rivals thanks to the use of ChatGPT. Microsoft’s strategy is to use the AI ​​chatbot to improve the search for information with Edge and Bing, going beyond the traditional possibilities of these products.

As Microsoft has announced, the “new Bing”, which will be available from today on a limited basis, will incorporate a conversation function thanks to which it will be possible to ask complex questions and receive articulated answers, which would mean an improvement on paper compared to typical direct conversions or summaries (sometimes wrong) from Google. During the conference several demonstrations have been carried out to show its potential, such as composing an e-mail to present the itinerary of a trip for a family, obtaining a quite formal letter, ordered by points, with its own introduction and a closure open to the introduction of changes if any participant in the trip has something to add.

According to Microsoft, its implementation of ChatGPT derives from “learning” obtained with version 3.5, although the language model is much more powerful.

Of course, ChatGPT’s algorithms can convey the feeling that there is real intelligence behind your responses, but the quality of your responses largely depends on the quality of the information used to train you. Its reliability isn’t immaculate, and it has biases that some users try to avoid on their own, so the true usability of Bing and Edge chat searches will largely depend on how polished the algorithms are.

ChatGPT’s integration into Bing and Edge has been expected at least since Microsoft announced in January this year that it was investing $10 billion in OpenAI. This enormous amount of money, however, reflects a reality that is difficult to admit, and that is that, like so many other large companies, Microsoft has not been able to adapt to the changes that have occurred in the development of AI despite having been a pioneer in the use of conversational models with products like Cortana.

Today’s announcement also tries to take some weight off the debut of Bard, the chatbot that Google announced yesterday with the purpose of improving its services. This alternative still seems to be in a very embryonic phase, without currently having an official date for its open launch.