Microsoft expects CoD: Black Ops 6 to boost Xbox Game Pass subscriptions, report says

Xbox Game Pass is one of the best alternatives on the market because it gives access to a considerable number of titles in exchange for a monthly fee. Its appeal is undeniable, but much has been said about its profitability. It seems that it is currently facing difficulties in increasing the number of subscribers, so Microsoft pins its hopes on one of the big releases of the year: Call of Duty: Black Ops 6.

Earlier this week, the tech giant announced that it had laid off 650 employees from its Xbox division. The company says in part that the job cuts, which primarily affected Activision Blizzard staff, are intended to ensure the brand’s success in the long run. long term.

Later, the journalist Tom Warren of The Verge published an extensive article where he delves into the situation facing the company and its plans for the future. There, he explained that, according to his sources, the Xbox company hopes that the inclusion of the FPS will help stop the stagnation of its subscription service.

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Microsoft is reportedly betting on CoD: Black Ops 6 to boost Xbox Game Pass subscriptions

Specifically, the journalist highlights that the growth of Xbox Game Pass has slowed down in recent months. Considering that the service is a pillar of the company’s business and strategy, it is clear that one of its priorities is to increase the number of subscriptions.

According to Tom Warren’s sources, Microsoft will bet on Call of Duty: Black Ops 6 for increase the number of subscriptions from the paid program and, consequently, increase its income from video games. According to him, there was a long internal debate about whether it was appropriate to include the new installment in the service.

That’s in line with previous reports. In May 2024, Microsoft and Activision were said to be considering not releasing the new installments on Xbox Game Pass due to the potential negative impact on the games’ commercial performance. Ultimately, the new title debuting in the fall will be the first chapter in the franchise to arrive day 1 to a subscription service.

“The company is now betting that [Call of Duty: Black Ops 6] “will help boost Game Pass subscription numbers amid a busy holiday season for new Xbox games and a promising year ahead,” Tom Warren explained.

Of course, it remains to be seen whether the inclusion of the FPS Activision and Treyarch translates into an exponential increase in the number of subscriptions. A couple of months ago, Brad Hilderbrandformer senior public relations leader at Microsoft, stressed that the service has stagnated and that it needs titles like Call of Duty to be sustainable.

But tell us, what do you think about Microsoft’s strategy? Let us know in the comments.

You will find more information about Call of Duty: Black Ops 6 if you visit this page. Alternatively, click here to find out more about Xbox Game Pass.

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