In Mexico, 5.2 million users pay for up to four streaming subscriptions that they do not use regularly. According to data from the consulting firm Statista, at the end of 2023 the country had 13.4 million video streaming users, which means that 39% correspond to this type of consumer.
This behavior translates into an expense management problem where 3.8 million Mexicans are not clear about how much they spend on online entertainment. But data from the study estimate that Mexicans pay 764 pesos monthly to pay for streaming platforms, which translates to 9,168 pesos annually. While in Brazil, consumers pay 118 reais monthly, equivalent to 408 pesos.
“Subscription management is one of the great concerns of users in Mexico. More than a third pay for subscriptions that they do not use, more than in any other country in Latin America,” the company warns in its study.
Luisa Muneratti, senior vice president of sales for Americas and Iberia at Bango, explained that the phenomenon called ‘seasonal subscriptions’ is associated with the fact that people do not have clear management of the accounts they acquire and do not even remember how many applications they have acquired.
But sports content has also been positioned as another factor that leads several users to keep or acquire an additional subscription of little use. Sports leagues have begun to sell their broadcast rights to video-on-demand platforms in order to have greater exposure in other latitudes, but this has led to problems for consumers who now must pay up to two accounts to access the broadcasts. matches.
For example, in Mexico ViX and Amazon Prime are the platforms that have the broadcast rights of several Liga MX teams, forcing Mexicans to purchase a subscription to one of these platforms.
“It is a very common behavior to subscribe to several platforms and not consume them with the same frequency and many times this happens because they only watch them when there is a specific championship and then they stop seeing that application and even forget to cancel that platform,” comments the directive.
One of the options being considered in the future is for telecommunications or even retail companies to create the possibility of managing all their entertainment payments in a single application to have greater management of their payments and accounts.
“Users have said that they would be willing to pay a bill to any telecommunications company that provided a service that allowed them to manage all their subscriptions from a single place,” says the Bongo study.
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