Mexico is an app development center for Apple

Apps with a social focus

According to Alisha Johnson Wilder, director of REJI at Apple, said through a statement that the installation of these two new educational centers are important to “create new opportunities for students from underrepresented backgrounds to develop new skills and continue their professional careers” .

Bautista adds that it also allows students to generate technologies applicable to their immediate environments, that is, to develop applications with a social focus. For example, within some of the apps that are being created at Cetys Tijuana there is one that seeks to address the problem of food distribution.

Likewise, he points out that there are other examples where young developers seek to contribute to mental health care, which is one of the most common concerns among the new generations for their well-being.

An initiative to empower communities

In 2020, in the wake of the murder of George Floyd and Breonna Taylor at the hands of police in cases of excessive use of force, Apple launched its Racial Justice and Equity initiative to promote racial equity in sectors such as education, the economy and the system. of Justice.

Now in Mexico, Bautista points out that it is an opportunity to encourage the country’s digital economy. In the United States alone, the App Store ecosystem generates more than 2.1 million jobs and this panorama can be increasingly used in the country.

According to IDC data, the information technology market will grow by 8% throughout 2023, because businesses now see the digital side as a fundamental point of their operations.

Apple’s commitment to Cetys Tijuana, describes the professor, “raised the motivation of teachers and students. We only have a few months to start this project, but the expectations are very high, the interest of the students is genuine”.