The preference for free platforms
It is indicated that 55% of people consume audiovisual content online, and of these, 74% prefer free platforms. Among the most used are YouTube, with 66% preference, followed by TikTok (32%) and Facebook (29%). This data shows how Digital platforms have gained ground as main alternatives to other media.
On the other hand, the average daily consumption on these platforms is 2.2 hours, an indicator that positions these services as a predominant source of entertainment for a large part of the Mexican population.
Economic and cultural impact
The economic factor remains a key criterion in audiovisual consumption decisions. The ENCCA reveals that 43% of households that do not have pay television mention cost as the main impediment to acquiring this service. This scenario has led many users to turn to free platforms as a viable option.
In the cultural sphere, these platforms have diversified the type of content that users consume. Short videos, live broadcasts and interactive formats have become predominant, changing audiences’ expectations of traditional media such as television and film.
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