Mexicans buy more premium smartphones, even with inflation

In the first attribute, users look for these factors because they improve their functionality, by enabling an internet connection on new generation networks, complex video game graphics, augmented reality, artificial intelligence, lower battery consumption when performing operations, among many other possibilities.

“This explains the investment of more than 15,000 pesos to have a processor that allows users to benefit from the innovative features offered by these devices,” says the consultancy firm.

In second place is memory capacity with 75.8% of the total, that is, approximately eight out of 10 users value memory capacity as the second variable of choice.

In last place is the camera resolution with 63.3%. This stands out for having a preference order similar to the general average, being one of the most used features by users.