Sep. 1 (Portaltic/EP) –
Goal is setting up a new list of paid products for its messaging and social media platforms WhatsApp, Instagram and Facebook, according to an internal memo seen by The Verge.
east half has reviewed a document in which the company indicates that this work will be carried out by the team of ‘New monetization experiences’ and that it will be led by a former head of research for the brand, Pratiti RayChoudhury.
In addition, in this writing the tech company mainly suggests that it will start working on a series of payment functionalities on WhatsApp, Instagram and Facebook, without determining what they will be or when he hopes to test them.
From The Verge they remember that currently Meta’s income comes mainly from ads, although it already has some paid features, but they are not a priority in its services.
For the moment, this would be the main source of income, as suggested by the vice president of this area, John Hegeman, in statements provided by this medium, who has stressed that Meta does not plan to offer users the option to remove ads upon payment.
“I think we see opportunities to create new types of products, features and experiences that people would be willing to pay for and excited to pay for,” he said.
Until now, it is unknown what these new payment functionalities that the manufacturer hopes to introduce in its services will be, although Meta hopes that these will become a “quite significant” part in your business.
It should be remembered that, currently, the administrators of certain Facebook groups can already charge for access to exclusive content and that stars can be bought (‘Stars’) to send to certain content creators.
In addition, WhatsApp charges certain companies to offer them the ability to send messages to their customers and Instagram plans to introduce Instagram Subscriptionsa paid subscription service that offers access to exclusive live images or videos from certain content creators on the social network.
Likewise, it should be noted that Meta announced a few months ago new features in the monetization options on Facebook and Instagram for content creators, among which are a new market and the opening of the reel bonuses to more people.
Then, the company’s CEO, Mark Zuckerberg, announced that these creators of Facebook and Instagram would not have to share a part of their income with the platforms. until 2024.
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