However, some posts, such as creator-brand collaborations as well as product tags, will not yet be available for scheduling.
Why new changes in Instagram Reels?
According to a HubSpot report, 85% of marketers consider short videos to be the most effective video format on social media. The same company points out that in 2022, brands will focus more on short educational videos focused on tutorials and explainer videos, which includes short videos with guidelines.
“Soon we will be testing a variety of new tools to simplify editing, including the option to sync video with audio at the right time. Our goal is to offer people a single place to edit everything in their Reels, “said the company led by Mark Zuckerberg.
Creators will now also be able to share short videos to Instagram directly from their favorite apps. This feature will be available in the coming weeks in the following apps: Videoleap, Reface, Smule, VivaVideo, SNOW, B612, VITA and Zoomerang. These applications will also allow sharing on Facebook. Another novelty is that it will now be possible to post NFTs in video format to Digital Collectibles on Instagram.
New ways to earn money on Facebook
Other changes that will take place on Facebook are focused on music tutorials. Well, the company will allow licensed music to be put on its Facebook videos (with 60 seconds or more), or it will allow artists to earn money, because if there are in-stream ads, a part of the income will go back to the owners of musical rights.
“We’re making it easier to discover Stars on Facebook by automatically turning stars on public creator content, including Reels. This means that people will be able to use Stars in other places on the platform. We are testing this feature with a select number of creators around the world,” the brand said.
In addition to these changes, the company is testing professional mode within Facebook profiles, a new profile setting that allows the world’s creators to create a public presence while maintaining their personal experience on the platform.
The professional mode offers creators, and anyone who wants to become a creator, a set of tools and opportunities to start developing a global community from their personal profile, as they can earn money through Stars, Ads on Facebook Reels, ads in-stream and Reels Play. They will also have access to content and audience metrics and educational resources.
Why is Meta making these changes?
The company had had a focus on its Reality Labs vertical for the past few months, however a report from the Wall Street Journal notes that the company that has focused its efforts on the metaverse could see a significant headcount cut in the coming days.
In October the company had frozen the hiring of personnel, this as a response to the loss of money that the company has had. According to its quarterly reports, the Virtual Reality division of Meta lost 3.7 billion dollars in the last quarter, as well as a total of 9.4 billion throughout the year, while its shares are at the lowest level since the beginning of 2016.
