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On March 2, McCann Worldgroup will present at The Valley facilities in Madrid, its ‘Truth About New Europe‘, one of the most ambitious studies carried out by the group’s intelligence unit, in which he analyzes the economic situation, social and technological experience in Europeand how citizens face the present and sense the future on the continent.
The report, based on more than 12,000 interviews carried out in 16 European countries, includes among the participants executives from technology, banking, communication, health, finance companies, experts in geopolitics, innovation, startups and citizens who represent the majority of society. european.
‘Truth About New Europe’ is possibly one of the largest quantitative and qualitative studies carried out in Europein a situation like the current one, after the coronavirus pandemic, the war in Europe and a context of permanent instability.
The report is based on more than 12,000 interviews conducted in 16 European countries
The surveys carried out reflect what the citizens of the new Europe expect and want, conclusions that will serve as a tool for institutions and companies, to help correct errors, find the right solutions to the current concerns of Europeans and discover new opportunities for growth. future of companies and brands.
The presentation of the study will be attended by the leadership of McCann Worldgroup with the presence of its president in Europe, Fernando Fascioli, Marina Specht, CEO of the group in Spain and Harjot Singh, Global Chief Strategy Officer of McCann Worldgroup. The report will be presented by Rodney Collins, EVP, Global Head of Human Science at McCann Worldgroup and by Agustin Soriano Chief Strategy Officer McCann Spain, .
After the presentation, a panel discussion was organized, moderated by the director of ‘El Confidencial’, Nacho Cardero, with the participation of Elena Pisonero, (founder of Relathia, independent director and expert in political and macroeconomic issues); Sofía Rodríguez-Sahagun (Global Head of Marketing, Digital Sales & Behavioral Economics at BBVA); Carina Szpilka (Kfund co-founder, Independent Director and Adigital President) and Marina Specht herself as CEO of McCann Worldgroup.
