Max will stop the use of shared accounts between users in the coming months

Nov. 8 (Portaltic/EP) –

Max has announced that it will begin to implement measures to curb the use of shared accounts between users during the coming monthsa process that will be carried out with “further advances” periodically during the years 2025 and 2026.

The streaming content platform owned by Warner Bros. Discobery arrived in Spain in May of this year, after the union of HBO Max services along with Discovery channels and Eurospot sporting events.

Now, the Warner Bros. Discobery CFO Gunnar Wiedenfels has pointed out that Max will begin implementing measures to curb the use of shared accounts between users in the coming monthsfollowing in the wake of other platforms such as Netflix and Disney+.

This was shared by Wiedenfels during the company’s last meeting on the results for the third quarter of this year, just as you have collected The Verge. Specifically, he has pointed out that the Measures will begin to be implemented soon with “a very soft message” that they will send to users.

Likewise, the manager has also indicated that these warning messages will be the Initial steps in the process of avoiding the use of shared accountswhich will continue with more advances during the next years 2025 and 2026.

Additionally, during the call, Wiedenfels added that the company also considers a possible price increase in subscription fees of users since “the premium nature” of the platform “leaves considerable margin to continue driving” the price.

In this sense, the company has already increased Max prices last June for the United States users, increasing the standard monthly plan by $1 and the annual payment by $20. Likewise, the price of the annual premium service also increased by $10 and, for its part, the subscription plan with advertising maintained its prices.

In the case of Spain, the subscription plans currently include a version Standard and Premiumwhich have maintained their usual prices of 9.99 and 13.99 euros per month respectively. However, in this case the Basic Plan with ads is not available.

With all this, in his financial results, The company has also shared that it has added 7.2 million subscribers after its launch in more countries of Latin America and Europe at the beginning of this year 2024. As a result Max currently has 110.5 million subscriberswhich translates into “the strongest quarterly profit since the platform’s launch,” according to Warner Bros. Discovery.