Liga MX seeks the international market through a video game

“During the emergency, the content stopped and the clubs needed to comply with their sponsors and the digital issue took tremendous force, so e-sports took impressive force to the point that at some point, I hope it will not happen. , they can supplant a void in football”, commented Ron.

eFootball is a free-to-download game that is constantly updated, and Arriola highlighted that feature to reach a wider audience, as the game currently has 50 million downloads on mobile phones and 15 million on consoles, according to figures shared by Ron.

Although the game has the support of international figures, such as Messi or Neymar, it still has to recover the good perception of the public, since in its first edition the title was published with errors that were highly criticized by the audience, such as poor animations during the game to cartoonish representations.

To solve these perception problems, Ron explained that the way is to continue adding exclusive content to attract more users and polish the gameplay to the point that the deficiencies of the launch are forgotten.

On the other hand, Ron concluded that with the growth of the eFootball platform and given the relevance that women’s soccer is taking on in Mexico, they do not rule out the possibility of integrating Liga MX Femenil into the video game.