He socceras a paid show, attracts little to young people, so LaLiga has “signed” Alex, an influencer created with artificial intelligencewhich uses ChatGPT to communicate. She is convinced that Alex will appeal to digital natives.
There are many virtual influencersbut Alex is unique, because is an AI trained to become a soccer expertand in the human values that LaLiga wants to transmit. Especially in everything that has to do with the elimination of hate and racism in football.
Alex doesn’t exist. Your image has been created with artificial intelligence, both in photo and video format. It already has its own social media accounts and will communicate directly with fans via text and voice, as it is basically a football version of Open AI’s ChatGPT.
This is Alex, the LaLiga football expert AI
As explained in the press release, Alex is a 27-year-old young man who is passionate about football and video games, especially EA Sports FC 25 and LALIGA Fantasy.
Alex will participate in physical events, will be able to attend presentations, interview and be interviewed and participate in press conferences, and even in broadcasts of LaLiga matches, offering a new way to connect with the public.
In addition, Alex will share with his community the main milestones of LaLiga, LaLiga Fantasyas well as highlights and curiosities of the parties, and relevant corporate information. He will be the first to participate and tell the main events of the competition from the inside.
LaLiga / Tinkle Agency
Alex has been trained with different databases. On the one hand, audience information with the use of social networks, tastes, interests and consumption habits of LaLiga fans. Also with statistical information about football, to become an expert in this sport.
Finally, it incorporates an ethical code for virtual characters developed by the University of Malaga, which promotes positive and respectful behavior with everyone.
You can follow Alex through LaLiga’s official social networks and his own profiles on Instagram (@alex.laliga) and TikTok (@alex_laliga), where it will be possible to chat with him, as it is based on ChatGPT.
According to data from LaLiga itself, provided by The Influencer Marketing Factory Report53% of respondents follow at least one virtual influencer, and 63% are between 18 and 34 years old.
It is also estimated that virtual influencers can generate rates of engagement up to three times higher than influencers real.
The world of football tries to attract the youngest with Alex, an influencer created with artificial intelligence. It will be interesting to see how they develop their personality through social networks.
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Tags: Artificial intelligence
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