Last year, Konami signed an agreement so that Liga MX, the highest circuit of Mexican soccer, is exclusive to eFootball. That said, it seems the company didn’t have enough of that, as it is now working to ally itself with the most popular teams in the country. He already did it with América and now he signed with his biggest rival: Club Deportivo Guadalajara, better known as Chivas.
Through a statement, Konami confirmed that it reached an agreement to associate with Club Deportivo Guadalajara. With this, the Japanese developer has an exclusive partnership with the team that will allow it to faithfully recreate all the players on the team with a specialized 3D scanning process.
“We are excited to partner with Konami, an iconic video game developer with a long-established presence in the world soccer business, with our family,” said Amaury Vergara, president of Guadalajara. “Through this partnership, we will connect with all generations of fans through multiple avenues of engagement and continue to fuel the unwavering passions of our base while increasing our global visibility through the platform of eFootball”.
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Konami will be the new sponsor of Chivas
As part of this alliance, Konami also became a new sponsor of one of the Chivas teams. Specifically, Chivas Esports, the division of the red and black club that is in charge of gaming competitions.
As part of this sponsorship, the logo of eFootball will appear on the official Chivas Esports jersey. Additionally, there will be branded content and advertising within ChivasTV, the team-related content television service.
Likewise, Konami confirmed that they will take advantage of the alliance to carry out “creative marketing campaigns”. The outcome of these efforts remains to be seen.
“Chivas manages a group of strong values and a unique vision to grow the sport in Mexico, we highly appreciate and admire this,” said Yuta Kose, president of Konami Digital Entertainment Inc. “Our initiative is to give Mexican soccer the prominence it deserves. he had never had before for his fans at the national level and the entire world soccer community. Guadalajara is a perfect partnership for all soccer fans.”
What did you think of this collaboration agreement? Do you think Konami is doing a good job with Liga MX? Tell us in the comments.
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