Kia donated $500,000 to the Petfinder Foundation to help shelter animals find adoptive homes

kia america announced today that 22,422 animals across the United States have been placed in permanent adoptive homes thanks to the brand’s year-long partnership with the Petfinder Foundation. Launched in February 2022 as part of Kia’s Super Bowl ad featuring “Robo Dog,” the US donation$500,000 from Kia helped cover adoption costs.

Kia dedicated 2022 to giving back and helping more than 22,000 shelter animals find new homes, proving that initiatives like this work and improve local communities, in this case by easing the burden of overcrowding at local animal shelters. across the country,” he said. russell wagerVice President of Marketing kia america .

In a first for the brand, Kia has also developed a series of NFTs based on “Robo Dog,” the robot puppy and the star of Kia’s ad in the super bowl for the all-electric Kia EV6.

In addition to making 10,000 NFTs available for free, the brand also released an additional 10,000 generative NFTs. These unique designs were made available for purchase and 90% of all proceeds from primary sales benefited The Petfinder Foundation to help animals in need find their forever homes.

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Additionally, a 10% royalty was written into the smart contract on the blockchain, so every time a Robo Dog NFT in the series was resold on a participating secondary market, the Petfinder Foundation profited once again.

In this way, Kia’s NFT sales amounted to an additional donation of $100,000 for The Petfinder Foundation.

Kia dedicated 2022 to giving back and helping more than 22,000 shelter animals find new homes

“We are very honored to partner with kia america. Her generous donation helped countless animals find loving, forever homes in 2022,” he said. Tony MorganExecutive Director of the Petfinder Foundation.

Accelerate The Good

Kia’s ‘Accelerate The Good’ charity initiative has donated more than US$14 million to various causes since 2019. Most recently, Kia announced a minimum donation of US$1 million to St. Jude Children’s Research Hospital, marking the third act of giving to St. Jude’s this year.

Previous donations to the organization were announced as part of the 10 millionth Kia vehicle sold in the US, and again as part of the groundbreaking announcement of a new assembly plant in the state of Georgia.